 
I create content that helps tech & SaaS companies and digital marketers connect to their audience, promote their products, and translate their unique value proposition for 9+ years now.
What is Frontend in eCommerce: The Ultimate Guide
You might have heard that an eCommerce frontend is where the entire digital customer journey happens. Companies are investing huge funds into either hiring experienced frontend developers or outsourcing. But what exactly is the frontend, and why should you learn about it?
In this article, we'll talk about all things frontend – what it is, why it's important, and why eCommerce businesses must invest in a high-quality frontend to drive more conversions and revenue.
What is frontend?
Frontend in...
Staying Ahead in Retail: How Headless Platforms Drive Competitive Advantage
This piece in based on the interview with two SMEs from a partner agency, which results in a fresh format and interesting perspective on the subject of headless commerce
Embracing Composable Commerce with SAP Commerce Cloud
This editing project focused largely on updating false information, gathering SMEs input, and presenting Vue Storefront as a solid base for SAP customers interested in composability
Retailer’s Guide to Composable Commerce in 2024: Market Trends and Expert Forecast
Based on the panel webinar episode moderated by yours truly, this piece presents the main 5 trends in composable commerce that will likely shape the course of business development in the headless tech sector in 2024
How to Send Emails and Stay GDPR Compliant with Pushwoosh
Are you willing to bet 20 million euros that the latest email you sent was fully GDPR compliant? This deep dive into the updates into European privacy regulations helps email marketers avoid some serious fines and fall into good graces with their clients once again.
21 Best Customer Engagement Tools for Your Business Needs
This comprehensive comparison post analyzes the best tools on the market and explores specific use cases that lead them to the top.
The Only Cheat Sheet on Email Deliverability Youʼll Ever Need
A result of close cooperation with the product marketing and CX departments, this guide features the most essential elements that ensure high email deliverability
 
How to Start an Email: Proven Greetings and Opening Lines
I've heavily edited this article optimizing it for SEO and providing a new creative direction, hoping it would resonate with more users than the original piece did.
How to Use SMS and Push Notifications to Build a High-Potential Omnichannel Presence
Exploring the most prevalent use cases and business applications for SMS marketing and push notifications
Email etiquette in the modern era – A study by GetResponse
This article is based on the original research conducted specifically for GetResponse, exploring the trends prevailing in email marketing communications in 2023.
The New Era of Generative AI Virtual Assistants
The new approach to Generative AI unlocked by the digital revolution ChatGPT has launched is likely to change the way we think of virtual assistants once and for all. In this article, we explore what brands already do and how our lives are about to be changed forever.
Miquido’s IT Glossary
I envisioned, PM'ed, created, and promoted the ultimate IT glossary for Miquido as a part of my responsibilities as a content marketing specialist. All terms were confirmed with technical experts.
 
The #1 Email Marketing Glossary to Get You Started
The glossary features nearly 250 carefully researched and commonly used email marketing phrases, terminologies, and slang to help new marketers find their way in the industry. I oversaw the whole project from researching the terms to writing the final copy.
Push Notifications + In-App Messaging: Your Key to Omnichannel Customer Engagement
The article explores how in-app messaging can enrich customer experience via mobile and web push notifications.
Digital Wallets: The Next Frontier for Consumer Engagement
Exploring the effects Web 3.0 will have on the growing popularity of digital wallets and how companies can apply the trend to benefit from disruptive innovation today