I create content that helps tech & SaaS companies and digital marketers connect to their audience, promote their products, and translate their unique value proposition for 9+ years now.
Salesforce Commerce Cloud: Alokai exclusive review
The ebook is the result of the original research designed by me and direct insights from the TA, compiled in an easy-to-follow graphic format
Composable Commerce Trends 2025: Executive Report
Managed the campaign from ideation to post-release promotion. Ran an original research among US e-commerce top-level executives, analyzed market data, conducted deep interviews, compiled the copy, organized promotion across social media and organic search.
Alokai video LinkedIn ad
Ideated, wrote a script, and directed the paid promo video for Alokai's services
Frontend as a Service for B2B promo video
Wrote the script and directed the video to promote Alokai's core service offer for B2B brands (also acted a little bit)
Holiday shopping UGC LinkedIn video
UGC promotion for a seasonal article to drive organic traffic via employee advocacy
How to improve email deliverability and avoid SPAM filters: 17 best practices in 2024
The latest overview of the best tips and tactics on how to avoid spam filters for the best email deliverability
Alokai product overview
I've been in charge of creating content for the fully rebranded website of Alokai, this is the main product page - from there you can also navigate to related sub-pages also populated by me. The website is currently under ongoing update.
Frontend Drives Customer Experience
Created a comprehensive guide describing the value of frontend technologies for digital merchants. Conducted SME interview for better understanding of the topic.
MACH Approach to Ecommerce: Introduction for Business Leaders
Created an ebook explaining the basics, the business, and the technical value of MACH technology for business leaders
Shaping the future of ecommerce: SAP CC executive report
Direct market insights from 200+ SAP Commerce Cloud users one the current state of legacy SAP CC architecture and their expectations of the industry advancements.
How to create a personalized email campaign: real-life examples & actionable steps to success
How do you make sure your letter doesn’t get lost in the junk folder and drives the promised conversion? By personalizing your email campaigns, of course! The article presents real-life examples and expert knowledge on email personalization
White Stuff
A sustainable fashion brand saves months of development time and doubles the website speed with Alokai - read the full case study
Headless Commerce 101 for Business Leaders
A straightforward introduction to headless commerce will provide you with a deep understanding of how the headless approach can ensure lightning-fast web performance, excellent customer satisfaction, and unlimited opportunities for enterprise-level e-commerce companies.
Composable Commerce Trends 2024: Executive Report
This report is based on 15+ in-depth interviews with SMEs from the composable commerce world as well as open-source statistics to illustrate the forecasts. It is the first large project I've completed for Vue Storefront and it resulted in a smashing success.